E-commerce Fashion Brand Redesign
A growing fashion brand needed a complete overhaul of their ageing Shopify store. The existing theme was slow, generic, and converting poorly — visitors were bouncing before reaching the checkout. They needed a store that reflected their premium positioning while performing technically.
We started with a full Shopify 2.0 custom theme build using Liquid, targeting sub-1.5s LCP and perfect Core Web Vitals scores. The product pages were rebuilt with rich schema markup for AI search visibility, and we implemented metafield-driven content structures for long-term flexibility.
Our AEO layer included Product, BreadcrumbList and FAQ schema on every page, plus structured merchant information to support Google Shopping and AI Overview appearances.
The Dot Dev completely transformed our store. It's faster, more beautiful and our sales have tripled since launch. They understood what we needed before we could articulate it ourselves.
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