SERVICES / ONGOING GROWTH

Their next
question.
Your next
opportunity.

Monthly SEO + AI search optimisation that brings research, content and implementation together.

We make your expertise easier to find, easier to reference and easier to choose. AI helps us investigate. Our team does the work.

Find your growth plan ↗Watch the process ↓
From $995 / monthStrategy → implementation → evidence
THE SEARCH-TO-CUSTOMER JOURNEY00 / 100
01 / ANALYSE

Find what’s holding the website back.

Illustrative process. Citation and enquiry objects show opportunities, not measured results.
01 — 05

A stronger website.
A clearer path to the customer.

GOOGLE SEARCH+AI ANSWERS+HUMAN JUDGEMENT→ONE MONTHLY TEAM

SEARCH HAS A BUSINESS PURPOSE

Get into the consideration.
Give them a reason to stay.

Someone is comparing their options. They want to know what it costs, who it suits, why it works and whether they can trust it.

We build those answers into your website—and improve the route from finding you to contacting you.

See how we analyse AI answers ↗

THE COMPLETE PROCESS

One website.
Every step connected.

Follow the objects as the work takes shape.
00–100 marks the process, not a performance score.

00
ANALYSE

Find the opportunity hiding in the gaps.

We connect what your customers ask with what your website actually answers. Search data, technical checks and competing pages tell us where to start.

  • Establish your search and conversion baseline.
  • Inspect crawl access, page structure and mobile usability.
  • Map real buyer questions to relevant pages.
WHAT YOU RECEIVEYour first prioritised action plan.
Open the exact steps +

01 / Understand the business behind the website

We review your priority services or products, target locations, margins where you choose to share them, sales cycle, customer objections and current website. We agree what counts as a qualified enquiry or sale. You grant appropriate access to your CMS, Search Console, analytics and business profile; accounts remain yours.

AI assists
AI helps organise approved interview notes into themes and questions.
Humans own
A strategist confirms accuracy, commercial priorities, access permissions and the scope. Sensitive customer data stays out of research prompts.
You receive
A business brief, access checklist and agreed conversion definitions.

02 / Establish an honest performance baseline

We review available search queries, landing pages, clicks, impressions, organic traffic and conversions. We compare recent periods and year-on-year data where history exists, separating branded searches from new-customer discovery. We check event definitions, duplicate events, consent effects and spam before trusting conversion totals. New sites receive a starting baseline without invented history.

AI assists
AI helps summarise supplied exports and flag unusual patterns.
Humans own
An analyst verifies the underlying reports and explains seasonality, attribution limits and missing data.
You receive
A dated baseline with agreed measures and a list of tracking gaps.

03 / Find the barriers to crawling and using your site

We inspect priority URLs, status codes, redirects, robots rules, noindex directives, canonical tags, sitemaps and internal links. We check rendered page content, mobile usability, relevant structured data and performance. Where field data exists, we review Core Web Vitals separately from lab tests. We check verified search-crawler access without weakening site security or changing AI-training preferences by default.

AI assists
AI assists with grouping crawl findings and explaining possible causes.
Humans own
A developer reproduces important issues, validates the diagnosis and estimates the fix. Changes use backups or version history and the site’s agreed release process.
You receive
A technical issue register, affected URLs and prioritised implementation estimates.

04 / Map the searches that connect to buying

We combine your search data, sales questions and public search results. Queries are grouped by intent: solve a problem, compare options, understand cost, verify credibility or choose a provider. We map each cluster to an existing or proposed page and check which result formats currently satisfy that intent. Search volume is used only when an authorised source supplies it; AI-generated estimates are never presented as data.

AI assists
AI proposes related questions, groups topics and suggests gaps for review.
Humans own
A strategist checks relevance against real services, buyer language and observed results. Commercial fit and feasibility guide the choices.
You receive
A question-to-page map with primary intent, supporting questions and an owner for each topic.

05 / Study the pages already earning attention

For priority topics, we inspect relevant competing pages and sources appearing in search and sampled AI answers. We compare answer completeness, experience, evidence, clarity, page usability and the next step offered to visitors. We identify original examples, tools, comparisons or explanations your business can support. Competitor wording and assets are not copied.

AI assists
AI organises public-page observations into a comparison matrix.
Humans own
A researcher reads the source pages, checks claims and separates observed facts from hypotheses about why a page performs.
You receive
A practical opportunity map: what to cover, what evidence to add and where your page can be more useful.
25
BUILD

Give every important page a job.

A good page answers a real question, makes the business credible and gives the visitor a next step. We put the research into the website.

  • Resolve priority technical barriers.
  • Improve service pages, internal links and calls to action.
  • Write useful content with your real expertise.
WHAT YOU RECEIVEApproved improvements, implemented and checked.
Open the exact steps +

07 / Choose the work most likely to matter

We weigh business relevance, evidence strength, page opportunity, technical urgency, effort and dependencies. A blocked revenue page can come before a new article. A page with useful impressions but weak engagement may merit a clearer title or answer. We choose work that fits the monthly allowances and record the reason, owner, deadline and expected signal to watch.

AI assists
AI suggests candidate priorities from the approved findings.
Humans own
Your strategist makes the decision and agrees the plan with you. Estimated impact stays labelled as an estimate.
You receive
A monthly action plan with item values for the delivery promise and a rolling 90-day direction.

08 / Create useful answers and implement improvements

We improve the included existing URLs and create the included new pieces. Work can cover titles, headings, clear answers, service details, comparisons, original examples, evidence links, internal linking and relevant structured data. New content uses your approved facts and existing CMS templates. A subject expert reviews regulated or specialist claims where required; specialist review is separately scoped. One consolidated revision round is included for each new piece.

AI assists
AI supports outlines, alternative explanations and consistency checks using approved material.
Humans own
Our team writes or edits the final copy, verifies every substantive claim, checks originality and secures your approval before publication.
You receive
Approved pages, a record of edits and technical fixes within the plan’s page, content and hour allowances.
50
SUBSTANTIATE

Turn expertise into something worth referencing.

We look for what only your business can bring: experience, practical examples, clear comparisons and evidence a buyer can verify.

  • Build clear answers to cost, fit and process questions.
  • Check factual claims and supporting sources.
  • Strengthen business and author information.
WHAT YOU RECEIVESource pages with substance behind the claims.
Open the exact steps +

09 / Strengthen the evidence around your business

We improve relevant author, company, service, contact and proof information on the pages in scope. We identify where genuine case studies, first-party examples, citations or eligible business-profile corrections would help. We recommend credible opportunities to earn external references; ongoing outreach, paid placements and external publication are separately scoped. Any review collection must seek authentic feedback.

AI assists
AI helps spot inconsistent public facts and missing evidence paths.
Humans own
A human verifies business facts and permissions. We never invent customers, testimonials, qualifications, review counts or links.
You receive
Clearer business information and an evidence checklist tied to the agreed pages.
75
CONNECT

Follow the question into the AI answer.

We run a consistent question sample, read the answers and open the citations. Then we identify where your source pages can contribute something useful.

  • Separate mentions, citations and recommendations.
  • Verify sources and record dated observations.
  • Close relevant answer gaps and repeat the sample.
WHAT YOU RECEIVEA citation evidence sheet and specific next actions.
Open the exact steps +

06 / Analyse AI answers and the sources behind them

We agree a fixed set of buyer questions and run a dated monthly sample across ChatGPT Search, Perplexity and one specified Google AI surface where available. We record the exact question, engine or mode, date, locale, session conditions, answer summary, brand mentions and cited URLs. We open each relevant citation to verify the source and what it supports. Unavailable tests are marked unavailable; changed questions are kept separate from the original comparison set.

AI assists
AI helps classify answers, extract candidate source links and identify possible factual gaps.
Humans own
A reviewer checks the original answer and opens the source links. Neutral questions, consistent settings and documented variations make the observations interpretable.
You receive
A citation evidence sheet, source-gap analysis and specific page actions. Samples are directional observations, not a complete view of an AI system.
100
CONVERT + REFINE

Make the next step feel obvious.

Help the right visitor move from interest to an enquiry or purchase. Then use the evidence to choose the next improvement—not a guess.

  • Clarify the offer and reduce friction on key pages.
  • Check the live experience and available conversion data.
  • Review results and agree the next monthly priorities.
WHAT YOU RECEIVEAn ongoing process from discovery to customer action.
Open the exact steps +

10 / Make the next step easier to take

Within the included page work, we clarify the offer, show relevant proof, improve calls to action and check the mobile journey to enquiry or purchase. We inspect form friction and tracking access. Larger checkout, CRM or design changes are estimated separately. Where traffic supports a valid comparison, we recommend controlled experiments; a simple before-and-after change is not proof of causation.

AI assists
AI helps generate hypotheses and draft alternative copy.
Humans own
A specialist checks the actual visitor journey and approves changes with you. Test submissions or purchases require the agreed QA process.
You receive
Clearer conversion paths, checked interactions and a measurement note for the changes made.

11 / Check the release and measure what happened

After approved publication, we check live content, mobile layout, response status, canonical URLs, internal links and relevant schema. We use Search Console and sitemap tools for discovery checks where authorised. Each monthly report separates delivered work, search performance, available conversion data and sampled AI observations. Changes in traffic or citations are recorded alongside seasonality, campaigns and other possible causes.

AI assists
AI assists with summarising change logs and highlighting movements in authorised data.
Humans own
A reviewer validates the numbers, dates, denominators and source links. We distinguish a missing citation from an unavailable test and a referral visit from an attributed sale.
You receive
A monthly evidence report with live URLs, completed tasks, open issues and performance context.

12 / Use the evidence to choose the next month

We review what changed, what remained flat and what needs more time. We refresh useful pages, expand into relevant questions and address new barriers. If an approach is not producing useful signals, we investigate the cause and revise priorities. Your plan grows only when there is a practical reason for more delivery capacity.

AI assists
AI helps compare periods and surface candidate next actions.
Humans own
Your strategist explains the recommendation, agrees trade-offs and sets the next deliverables with you.
You receive
A written performance review and the next prioritised monthly plan.
THE SEARCH-TO-CUSTOMER JOURNEY00 / 100
01 / ANALYSE

Find what’s holding the website back.

Illustrative process. Citation and enquiry objects show opportunities, not measured results.

THE QUESTION → THE ANSWER → THE SOURCE

Open the answer.
Investigate the citation.

We don’t stop at asking AI about your business. We inspect what it says, what it cites and what your site can truthfully add.

CHOOSE A BUYER QUESTION
✳

AI organises the possibilities.
A human opens the source, checks the claim and decides what to improve.

ILLUSTRATIVE ANALYSIS01 / 03
BUYER INTENT

Understand the scope.

THE ANSWER NEEDS

Deliverables, costs, timelines, implementation boundaries and reporting.

WE CHECK

Does the cited source explain the work clearly and support its promises?

THE PAGE OPPORTUNITY

A clear package comparison with an honest delivery method and terms.

Question→Answer→Verified source→Page action

Examples explain the method; they are not platform endorsements or client results. Live samples record the exact prompt, surface, date, locale, answer and cited URLs. Unavailable tests and answer variation are documented.

THE TEAM BEHIND THE TOOLS

Research at speed.
Judgement at every step.

We use AI to organise questions, investigate patterns and challenge ideas. People verify the evidence, write the final answer, implement changes and check the live website.

AI ASSISTS

Query clusters · research organisation
Outlines · pattern detection · draft checks

HUMANS OWN

Strategy · accuracy · original expertise
Implementation · testing · accountability

Your project uses your authorised data and properly licensed tools. Your accounts and paid-for content stay yours.

MONTHLY SEO + AI VISIBILITY PACKAGES

A team behind your website.
A pace that fits your business.

Every plan includes research, human-led strategy and implementation. Choose how much we work on each month.

Foundation

$995/ month

A focused starting point for one business and its most important pages.

Choose Foundation ↗
04pages
improved
02new content
pieces
  • 3 hours of technical implementation
  • 25 priority keywords monitored
  • 10 questions across 3 AI search surfaces
  • 1 eligible business profile
  • Monthly evidence and performance report
  • Written monthly priorities and next steps
RECOMMENDED FOR GROWTH

Growth

$1,995/ month

More useful content. More buying questions covered. More room to improve.

Choose Growth ↗
08pages
improved
04new content
pieces
  • 6 hours of technical implementation
  • 50 priority keywords monitored
  • 20 questions across 3 AI search surfaces
  • 1 eligible business profile
  • Monthly evidence and performance report
  • Written monthly priorities and next steps

Scale

$3,495/ month

A broader programme for established services, categories or locations.

Choose Scale ↗
12pages
improved
06new content
pieces
  • 10 hours of technical implementation
  • 100 priority keywords monitored
  • 30 questions across 3 AI search surfaces
  • Up to 3 eligible business profiles
  • Monthly evidence and performance report
  • Written monthly priorities and next steps

USD, monthly in advance. One website, language and primary country. Standard onboarding included. No long-term lock-in; 30 days’ notice before renewal. Scope and platform access confirmed before payment. Taxes additional where applicable.

Exactly what counts as a deliverable +

A page improvement covers one existing URL. A new piece is up to 1,500 words, with one consolidated revision and upload to an existing template; it does not also consume an existing-page allowance. Technical work is limited to the listed hours. AI checks use a fixed monthly sample across ChatGPT Search, Perplexity and a specified Google AI surface where available: 10 questions means up to 30 checks, with unavailable tests reported. Eligible business-profile reviews cover the listed locations; online-only businesses receive website business-information work instead. Major rebuilds, migrations, ongoing outreach, paid placements, specialist expert review and third-party subscriptions are separately scoped.

THE DOT DEV DELIVERY PROMISE

Clear work.
Clear deadlines.
Real accountability.

Within 14 days, your first action plan.

Within 30 days, your first agreed improvement.

Every month, a record of what changed and what comes next.

If we miss the agreed work, you receive a credit. +

Calendar-day commitments begin after complete access and intake, with timely client approval. Each monthly action plan assigns deadlines and values to deliverables. Agency-caused missed work is credited at its agreed value to the next invoice, or refunded if the engagement ends. Client delays, missing access and external outages move affected deadlines by agreement. Reviews are due within five business days; unused capacity does not automatically accumulate. Replies through the agreed support channel are within two business days. Rankings, indexing, citations, traffic and sales are outside the delivery guarantee.

MEASURE THE RIGHT THINGS

The work you can see.
The signals we learn from.

Delivery and performance appear separately in your report. Every number has a source, a period and context.

01

Delivered

Live pages, published content, technical fixes and open dependencies.

02

Discovered

Search clicks, impressions, relevant queries and landing pages.

03

Referenced

Brand mentions, linked citations and accuracy in the dated sample.

04

Acted on

Qualified enquiries, bookings or purchases where reliable tracking exists.

We interpret changes alongside seasonality and other activity. AI responses vary, and referral attribution is incomplete. Google AI-feature traffic is included in Search Console’s overall Web reporting. We don’t imply that a before-and-after change proves causation.

BEFORE YOU COMMIT

Good questions.
Clear answers.

Want a one-time starting point?

Search Opportunity Audit$495 ↗10 public pages · 2 competitors · 10 buyer questions · 90-day roadmap · written recommendations

10 business days after complete intake and access. Implementation separate. No automatic subscription.

What is included in monthly SEO and AI search optimization?+

One managed plan combines research, technical checks, improvements to existing pages, new content, sampled AI-answer analysis, written reporting and next-step recommendations. The table above states the monthly quantity for each tier. All plans cover one website, one language and one primary country. Standard onboarding is included and does not replace the monthly delivery allowances.

How do you help our website reach higher search positions?+

We choose relevant queries, match pages to the buyer’s intent, remove technical barriers, improve useful information and evidence, connect related pages and review results over time. We target attainable opportunities first and expand as the evidence supports it. Competitiveness, site history and platform decisions affect outcomes; a particular position cannot be promised.

How do you improve the chance of an AI citation?+

We identify the questions your buyers ask, inspect the answers and linked sources, then improve source pages that can answer those questions truthfully. We make information accessible, specific, supported and easy to locate. We check relevant crawler access and repeat the agreed sample after changes. A citation is a link to a source; a brand mention alone is not counted as one.

What do AIO, AEO and GEO mean?+

These overlapping terms describe work around AI search and answer systems. Here, AIO means AI search optimization, AEO means answer engine optimization, and GEO means generative engine optimization. Our package combines that work with SEO so the same useful pages serve search engines, AI-assisted discovery and human buyers.

Do special AI files or schema guarantee inclusion?+

No. Google says its established SEO practices remain relevant to AI Overviews and AI Mode, with no special AI file or schema requirement. We use appropriate structured data that matches visible facts. Search-crawler access supports eligibility; it does not purchase or guarantee placement.

Will you use AI to write our content?+

AI can assist with research organisation, outlines, alternatives and checks. Our team verifies sources, adds your real expertise, edits for clarity and takes responsibility for the final work. We agree data handling before using any client information with AI. Sensitive data and another client’s resources are excluded.

How much content and technical work do we receive?+

Foundation includes 4 existing-page improvements, 2 new pieces and 3 technical hours per month; Growth includes 8, 4 and 6; Scale includes 12, 6 and 10. A new piece is up to 1,500 words with one revision round and upload into an existing template. A new piece does not also consume an existing-page improvement. Larger builds and original research studies are separately quoted.

How are AI visibility and sales measured?+

We record mentions, linked citations and recommendation context separately in a fixed, dated question sample. We also review organic clicks, impressions, available referrals and qualified enquiry or purchase events. AI answers vary and referral attribution is incomplete. Google AI-feature traffic is included within Search Console’s overall Web reporting, so we do not claim a separate AI Overview traffic total from that report.

When should we expect results?+

The delivery commitments are a plan within 14 calendar days of completed access and intake, and the first agreed improvement within 30 calendar days, subject to timely approval. Search results can take months and vary by site and competition. We review the first 90 days for useful signals and direction; that review is not a promise of rankings or revenue by day 90.

What happens if a deliverable is missed?+

Before the month begins, the action plan assigns a deadline and value to each deliverable. If we miss it for reasons within our control, its agreed value is credited to the next invoice, or refunded if the engagement ends. Client delays, missing access and external outages move affected deadlines by agreement. This promise covers delivery, not rankings, citations or sales.

Are backlinks, ads and redesigns included?+

Internal linking and improvements to on-site evidence are included within the agreed page work. Paid media, paid placements, ongoing outreach, guaranteed backlinks, full redesigns, migrations, specialist review and third-party subscriptions are separate. We recommend genuine reference opportunities but do not sell paid links as organic ranking signals.

Can we cancel, and who owns the work?+

Plans are billed monthly in advance, with 30 days’ notice before the next renewal and no long-term lock-in. Your accounts and paid-for content stay yours. Client-delayed work is rescheduled in writing; unused capacity does not automatically accumulate. Your site’s supported platform and access are confirmed before enrolment.

YOUR NEXT CHAPTER

Give the right customer
a reason to choose you.

Tell us what you sell, who you want to reach and what growth should look like. We’ll help you choose a practical starting point.

Talk about my growth plan ↗Explore our web development work ↗

Our web portfolio demonstrates implementation work. SEO and citation outcomes require their own evidence.

Built on published platform guidanceGoogle Search ↗OpenAI crawlers ↗Perplexity crawlers ↗